Finding needed media in Medialister's marketplace might be challenging. To ease the process, use the filters placed on the left part of the marketplace.
The list of filter categories includes:
Featured as
Local Coverage
Price
Metrics
Audience by Countries
Medialister Attention Index (MAI)
Languages
Categories
Media Type
Format
Turnaround Time
Hyperlinks
Audience
Accepted Topics
Other Conditions
For Your Keywords
Availability
Below, you can learn more about every category of filters.
Next to public saved views and bookmark folders, you can find a filter to show only offers recommended for improving your domain keywords.
Clicking it filters the marketplace to offers matched to the keywords your connected domain already ranks for. This works once your domain is connected, either through a quick domain entry (DataForSEO) or through Google Search Console. Once applied, the filter shows up as a removable chip, just like your other applied filters and bookmark groups.
If your project's domain isn't connected yet, clicking For Your Keywords shows a prompt instead of results. Enter your domain there. Once it's connected and your data is ready, the filter will start returning matching offers.
The same keyword matches also show up on an individual offer's page: open any media offer and look for the Keywords section to see which of your keywords that offer matches.
See the Insights article for more on connecting a domain and how keyword matching works.
The "Featured as" filter shows offers and media with different badges. The current badges are:
Editor's Choice: Manually assigned by the Medialister team to curated offers that meet high editorial standards.
Verified: Indicates that the publisher's organization has completed Medialister's verification process.
Best Price: Automatically assigned when an offer's price is lower than similar offerings on competing platforms.
Unique Offer: Highlights media placements that are not available on other platforms.
Client's Choice: Top-performing offers.
New: Applied to media listed on the platform within the last 60 days.
LLM-Friendly: Identifies offers optimized for AI and large language model consumption, supporting GEO (Generative Engine Optimization). Requires minimum 1,000,000 visitors, permanent placement status, and at least 2,000 symbols of text volume.
Local coverage can help to filter out those media which publish content covering only a specific location. For example, choosing New York, US, you can see all the media that writes only about what's going on in this state and what can be interesting for this audience.
Remember that some media are global and don't cover a specific location.
Choose the price range per placement suitable for your budget and needs.
This category consists of different SEO and PR metrics we gather for media websites from different sources. The metrics here are grouped by their source (Similarweb, Semrush, Ahrefs). The whole list includes:
Traffic and visits metrics:
Monthly Visits
Direct Traffic in %
Search Traffic in %
Social Traffic in %
Referral Traffic in %
Organic Traffic by Semrush
Organic Traffic by Ahrefs
Authority and link quality metrics:
Semrush Authority Score
Ahrefs Domain Rating
Medialister proprietary metrics:
Estimated views per placement
Medialister Attention Index (MAI)
Unlike Local Coverage, the filter Audience by Countries can help choose media with most of its traffic from a specific country (by the most, we consider those with more than 30% of their traffic coming from a particular country).
Medialister's proprietary metric estimating how many days an article stays in a reader's memory. Derived from SimilarWeb's Time on Site and Page Views per Session. Higher is better.
You can learn more about this metric in this article.
Play with this filter if you need to find media that write in a specific language.
Most media try to cover a specific category (e.g., Banking & Financial, Arts, Legal).
Remember that some media have a general purpose and write about everything. When a publisher sets a media's type to General Media, Medialister now automatically files its offers under the General News category. This means those offers show up for clients filtering by category, instead of appearing under no category at all.
The type filter lets you choose what media type you prefer:
Blog
Local News (regional media publishing for a specific city or a state)
News Media (media covering national or worldwide news)
PR Distribution Service (your content will be distributed to different media of a PR distribution service choice)
If you wish to publish content in a specific format, use the format type filter. Learn more about different format types here.
Turnaround time can help you find media that publish quickly or within a few days. This parameter is calculated automatically for every media, depending on how fast they process orders from Medialister.
NB: the number of days shown excludes weekends.
If you need to add a specific number of links to a placement, and those links must be a certain type, use this filter. Placements might support the following link types:
Dofollow: A standard hyperlink that passes SEO authority (link juice) to the linked page. Most valuable for improving search rankings.
Nofollow: A link tagged to tell search engines not to pass SEO authority. Still useful for traffic and brand visibility, but doesn't directly impact rankings.
Sponsored: A link marked as paid or promotional per Google's guidelines. Signals to search engines that the link is part of a commercial arrangement.
Filter media by the audience their content targets, such as a specific demographic or interest group. This is separate from Audience by Countries, which filters by where a media's traffic comes from.
If you promote a sensitive topic that the media agrees to publish, you can be confident that your content won't be rejected due to its sensitivity. For example, this applies to promoting products related to medicine.
All the specific options under placement conditions can be found here, such as offers with homepage announce, page indexing, permanent placement, possible text changes, etc.
The Availability filter controls whether offers with no fixed price yet show up in your marketplace results.
By Request: enabled by default. With it on, offers that don't have an agreed price yet appear alongside regular offers, marked as By Request. Turn it off to only see offers you can book right away.
See By Request Offers for how requesting a price for one of these offers works.